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Maximum allowable offer, the spread you keep, and the point where you walk. It answers as you type. Nothing to sign up for, because this is one multiplication and you should not have to trade your email address for it.
70% is the number everyone quotes. A hot market takes 75 to 80. A tired buyer list takes 65. Move it and watch what it does to the offer.
Maximum allowable offer
$136,500
The most you can pay and still leave your buyer a deal worth taking.
Buyer pays
$199,500
You keep
$12,000
Offer as % of ARV
47.9%
Put an asking price in and this will tell you how far apart you are.
Every wholesaler in your market can run this arithmetic. What separates the ones who close is what happens in the eleven days after: whether the follow-up got made, whether anyone remembered what the seller actually said, whether the contract deadline was on somebody's screen the morning it mattered. That is the part software is supposed to hold, and mostly does not.
In OfferDesk this is not a separate tool. The math lives on the lead, so six weeks later you can see what you offered and what you were assuming when you offered it.
The deadline finds you. Contract dates, inspection windows and follow-ups are ranked by what stage the lead is in, so an inspection deadline outranks a nurture call without you sorting anything.
The call is in the same place as the number. Dial from the lead, and the recording, the transcript and the follow-up land on it. No second tab, no separate dialer bill.
No proprietary model, no black box. If you disagree with a line, change the input.
offer = (ARV × buyer%)
− repairs
− your fee
− closing and holding
The buyer percentage is the only judgement call. Everything else is arithmetic on numbers you already have.
Your repair estimate is a guess until someone walks the property, and it is the single largest source of error in this business. A roof you did not price is not a rounding difference, it is the whole fee.
This also assumes you are assigning. If you are taking title, holding cost is a function of days, not a fixed figure, and the number above is optimistic.
Worked example: With a $285,000 ARV and a buyer target of 70%, the buyer price is $199,500. Subtract $45,000 in repairs, a $12,000 assignment fee and $6,000 in closing and holding costs. The maximum allowable offer is $136,500. These are illustrative inputs; change them for the property in front of you.
Work out after repair value, build a room-by-room repair estimate, and see the assignment fee from contract and buyer prices. The guides show how to keep these assumptions with the lead.