The seller is already under contract. Here is why I keep the lead.

A seller tells you they already signed with another buyer. Most people say "okay, good luck" and move the lead to dead.
I don't. Some of my signed deals started as someone else's contract. Not because I went after them, but because I was still there, politely, on the day that other deal fell apart.
Here is how I handle a lead that is under contract with someone else.
Respect the contract, and be ready if it ends
First, the line I never cross: I do not try to talk a seller out of a signed contract, and I do not try to outbid someone to make them cancel. The seller made a commitment. My job is to respect it and to be ready if it ends on its own.
Contracts end on their own more often than people think. Financing falls through. The appraisal comes in low. The buyer walks after the inspection, or tries to cut the price at the last minute. When that happens, the seller is back where they started, usually more stressed and with less time.
That is the moment a backup buyer matters.
Ask straight, early
If I see the house listed as pending, or I hear it might be under contract, I ask. I don't pretend I don't know:
"Is it under contract, or would a backup offer help?"
When a seller tells me they took another offer, my whole reply is short:
"Understood, thank you for the heads-up."
No pushback, no pitch. The door stays open because I didn't argue.
Offer to be the backup, nothing more
On the call, I say I'm happy to be their backup buyer, and I put no pressure on them. I don't ask them to do anything about the other contract. I just want them to know that if things change, they have someone who already knows the house and can move.
On the lead, I write it down plainly: backup position, no pressure applied.
Learn the other deal's clock
While we talk, I ask a few easy questions about the timeline:
- When does the inspection period end?
- When is closing scheduled?
- Is it a cash buyer, or is the buyer getting a loan?
These are not nosy questions. They tell me when the risk shows up. A financed deal can fail at the appraisal or the loan approval. A deal with an inspection period can fail at the end of it. Those dates are when a backup might be needed.
One well-timed check, not weekly nagging
Instead of texting every week, I put one dated follow-up on the lead for the day the risk shows up: the day after the inspection period ends, or the day after the scheduled closing. The task reads something like "Did the other contract close? We're the backup."
In between, a short friendly text now and then is enough. "Hope the move is going well" keeps me the first number they think of, without asking for anything.
If it falls apart, move the same day
When a seller tells me the other deal is off, I move fast, because they want certainty now:
- Start the conversation again. Condition, who signs, what they really need and by when. Things may have changed since we last spoke.
- Get the number confirmed on my side before I say it.
- Send a written offer quickly, built around what a seller who just lost a deal wants most: a cash offer, the house as-is, and a closing date I can actually hit.
Speed matters here. A seller whose deal just died is talking to whoever answers first and sounds sure.
If it closes, close the loop
Sometimes the other deal closes, and that is fine. I wish them well and mean it. Sellers remember the buyer who was straight with them, and some of them call back about another property or send someone my way.
What this looks like on a desk
For this to work, the lead cannot disappear into a "dead" pile. It needs:
- a status that says it is under contract with someone else, not lost
- the dates you learned: inspection end, closing date
- one dated task for the day the risk shows up
- a note of what you promised, so the next call starts where this one ended
That is a small amount of work per lead, and it is the difference between a closed door and being first in line.
For the questions to ask when the conversation starts again, read seller motivation questions. For timing your check-ins, read how to follow up with motivated sellers. OfferDesk keeps the dates, the note and the next check on the lead itself, so none of them quietly die. Get your free desk.